Right at hand
The widget sits right next to the product info, reviews and buy button. Customers get their answers without leaving the page.
SHOPPING ASSISTANT
Product answers where the purchase happens.
An AI widget that answers like a colleague who knows the product. Customers get faster answers and a shorter path to the cart.
Book a demo →- ~4 p.p.
- increase in 'Add to cart'
- 93 %
- Customer satisfaction
We are truly impressed with the shopping assistant from Nuto, and how it helps us lift both the customer experience and conversion on our product pages.
Line Sigberg
Nordic Ecommerce Manager, Life
WHAT YOU GET
Live customer chat built for the product page.
Built on your own product data, with complete answers
Available specifications, descriptions and reviews are used to give precise answers about the product the customer is viewing. The gaps are filled with general product knowledge, so the customer always gets a complete answer.
Measurable impact
Track engagement, conversion rates and what your customers ask about.
HOW IT WORKS
From question to cart in seconds.
When a customer hesitates, you lose the sale with every second it takes to find the answer. The Shopping Assistant closes the gap before the customer switches tabs.
01
The customer asks
"Will this fit a 32-inch waist?" "Can it handle rain?" "Does it come in silver too?" — natural language, no search phrases or filters.
02
AI reads the product data
Size guide, materials, reviews, stock and variants are checked in milliseconds. No human has to dig, no customer has to wait.
03
The answer lands in the purchase flow
"Yes, size M fits a 30–33 inch waist. The model runs true to size according to the reviews." Concrete, short, and pointing straight at the buy button.
FAQ
Frequently asked questions.
How much product data do we need to get started?
Less than you think. Even minimal product descriptions work — the AI fills the gaps with general product knowledge. The better the data, the more precise the answers, but the bar to get started is low.
Which platforms does the widget integrate with?
Shopify, Centra, Magento, WooCommerce, BigCommerce and most headless setups. For custom-built stores we connect via a simple JS snippet.
How is the impact measured?
We track add-to-cart lift, widget engagement, and conversion difference against control groups. You get a dashboard that shows real business impact, not vanity metrics.
Can we control the tone and the responses?
Yes: tone of voice, answer length, which products can be recommended, and what gets escalated to support are all configured per customer. Adjust any time from the dashboard.
What about privacy and GDPR?
We don't store customer profiles. Conversations are anonymised and used only to improve the solution. All data is processed within the EEA, and we sign a DPA before we start.
How long does implementation take?
Typically one to two weeks, depending on platform and product catalogue. We handle the whole process — you don't need your own AI team or a big IT project.
See what our products can do for your store.
Book a demo. We'll show you how the products can lift your online store.
Book a demo →